Help the cinema hall
Here is a short case study for you to solve.
Assume you are the owner of RC Cinemas. You run a single multiplex with five screens in a small town in India. The town has a population of 1 million (10 lakhs). Times were good earlier , but recently your profits have started to slide. You have now decided to do something about it. First, you want to find out which movies were most popular in the recent past and which were running to empty halls. You are convinced that this would give you a fair idea of the viewing preferences of your townfolk.
So, you summon your two managers. You then ask them to go forth and get this information.
Manager 1 : Sab, this is easy. Lets just count the number of tickets sold for each movie. This is easy and will give you an accurate idea of the viewing preferences of our town.
Manager 2 : I have a better idea. Let us do a comprehensive survey of our townfolk. Let us ask them what movies they saw recently and what they would like to see. There are a few agencies that do this type of poll, can I call them ?
Manager 1 : Sab, this is crazy. Why did you even make this guy a manager ? If you ask the townfolk they will say I want to see “Mahabharata”, “Ramayana”, or “Jesus Christ” – but they will turn around and queue up only for Mallika Sherawath or even Shakeela. You cant trust these guys – Saar. The best way is to directly measure what they paid money and saw. I can bring you the answers in ten minutes.
Manager 2 : Sir, with your permission, I want to thrash this fellow. Dont trust him. A survey is much better because we can also ask those who did not come to our multiplex at all. We can also cover those who have not seen a cinema in years. Sir, please remove this uneducated manager and let me be the only manager. I cannot work with him.
You : <- What do you do ? ? ? Do you go with Manager 1 or Manager 2 ? ?